A launch campaign has rolled out for the new water-enhancing powdered beverage, Vita Quench.

“Water loves Vita Quench” celebrates water’s irresistible attraction to Vita Quench, which gives it a vitamin boost and a splash of flavour.

A highlight of the campaign was a staged collision between a water truck and a Vita Quench billboard during rush hour traffic in central Auckland. 

The stunt saw rubbernecking pedestrians, empathetic truckies, and even the local police walking away chuckling and clutching a free sample.

Advertising agency Blackwood Communications Group was responsible for the campaign, which was created on behalf of Old Fashioned Foods.