| Old Fashioned Foods appoint BCG across entire portfolio |
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Press Release 17th March 2008 Old Fashioned Foods appoint BCG across entire portfolio Old Fashioned Foods Group has appointed Blackwood Communications Group (BCG) as sole agency across its substantial portfolio. Old Fashioned Foods owns some of New Zealand’s most well known food, drink and baking brands such as Alfa One, Aunt Bettys, Baker Halls, Empire, Hansells, Kings, Pane Toscano and Sucaryl. The appointment has been made without a pitch and includes creative, online, PR and media services. Thys Van Lingen, Sales & Marketing Manager at Old Fashioned Foods said, “we brought BCG in last September to launch our new Vita Quench product. They impressed with their thinking and creativity and have demonstrated they can apply outstanding traditional and importantly, non-traditional solutions for all our brands.” Commenting on their appointment Jody King, General Manager at BCG said, “this is a wonderful opportunity to continue to grow some of these iconic New Zealand brands and take others to a new level of success. BCG is young and hungry so we can’t wait to tuck the napkin in and get started.” --end-- Contacts: Thys Van Lingen Sales & Marketing Manager Old Fashioned Foods Ph. 571 0402 Jody King General Manager Blackwood Communications Group Ph. 300 8277 |