| Media Release: BCG scoops up Old Fashioned Foods - September 14, 2007 |
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Old Fashioned Foods Group appoint new agency Read More>> _________________________________________________________________________________________ Old Fashioned Foods Group has appointed Blackwood Communications Group (BCG) to its roster of agencies. Old Fashioned Foods owns some of New Zealand’s most well known food, drink and baking brands such as Hansells, Aunt Bettys and Kings. BCG’s first task will be the launch of a new product within the Hansells range. Rachel Beattie, Senior Brand Manager at Old Fashioned Foods said, “BCG impressed with their thinking and their creativity, we’re pleased to have them on board.” BCG was recently formed with the merger of DM agency Robbins Brandt Richter and advertising agency Blackwood King Adpartners. Commenting on their appointment Jody King, General Manager said, “Old Fashioned Foods has some great brands and it's fantastic for us to work with them.” Unable to reveal the exact nature of the project due to commercial sensitivities he added tongue in cheek, “watch this space, we’ve already started to sink our teeth into it.” --end-- Contacts: Rachel Beattie Senior Brand Manager Old Fashioned Foods Ph. 580 4945 Jody King General Manager Blackwood Communications Group Ph. 300 8277 |