It captured the imaginations of more than 6,000,000 people.

… And now it’s captured an EFFIE.

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NZ's most successful viral, the Gingerbread Haka, struck gold again last week at premier effectiveness awards, the Effies. Taking out the Limited Budget (less than $50,000) category, the Gold Effie honours creative advertising that exceeds its objectives and recognises the outstanding results the Haka delivered for the Baking Industry Association of New Zealand. If you’d like to know what BCG could do for your brands, give us a call and we’ll pop around for a coffee and a Gingerbread biscuit.