| BCG gets manly for Big Boys Toys – September 20, 2007 |
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Blackwood Communications Group (BCG) has won the pitch to advertise Big Boys’ Toys, an annual three days of man time run by DMG World Media. DMG World Media is an international exhibition and publishing company that produces more than 300 trade exhibitions, shows and fairs. The New Zealand arm is responsible for a number of events around the country, including the Auckland Home Show. When asked about the appointment, Ben Lightfoot, BCG’s Business Development Manager, said “We’re so glad to have got our hands on Big Boys’ Toys. It’s a really meaty opportunity”. “BCG has really got into the male mind on this one, and unsurprisingly it’s resulted in some funny stuff!” says Jenny Mirfit, Marketing Manager for DMG. |